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CSS3201: BUSINESS ADMINISTRATION &TECHNICAL COMMUNICATION

Core/Elective: Core Semester: 2 Credits: 4

Course Description

The subject intends to give an insight into essential principles of management so as to prepare the student to perform managerial functions with confidence, in any environment.

Course Objectives

To become more effective as managers
To be effective in technical communication and report writing

Course Content

1. Concepts of Management – definitions – managerial skills – organizational hierarchy – staffing – schools of thought in management- Taylor principles – Mckinsey’s 7-S approach

2. Concepts of Organization – definitions – objectives – human resources management – management by objectives

3. Planning – Concepts of mission, goals – steps in planning – strategic planning – implementation of strategies

4. Information technology & business strategy – five force model – value chain analysis – critical success factors – a framework for delivering IT strategy

5. Business communications – nature, scope, functions – communication channels – barriers to effective communication – oral communication skills – written communication skills- project metrics

REFERNCES

1. Management (9 sub Ed): Heinz Weilhrich & Harold Koontz, McGraw-Hill (1988)
2. Technical Communication, Meenakshi Raman, Sangeeta Sharma, Oxford UP (2009)
3. Business Policy & Strategic Management (1st Ed): Lawrence R. Lauch & Glueck, McGrawHill (1988)
4. Business Communication Theory and Application: Raymond V. Lesikar and John D. Pettit, Dame Publications (1994)
5. Essentials of Management Information Systems (8th Ed) : Jane P. Laudon Kenneth C. Laudon, PE (2009)


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